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What did Jay Chiat say?

  • "The intellectual architecture means focusing on doing great work instead of focusing on agency politics."
  • "The team architecture means setting up an organization that helps people produce that great work in teams."
  • "You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work."
  • "Taking risks gives me energy."
  • "If you really think about it, when watching television, you have product placement all the time."
  • "But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer."
  • "Charlie Rose is the ultimate ad."
  • "I like the Gap ad, the khaki one. I liked that."
  • "Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop."
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